Health Canada is looking for someone who will develop, implement and report on a national vaping awareness program, and they’re also looking to find social media influencers.
Teens are more willing to listen to them than other influencers, states the spokesperson from Health Canada:
“Youth in particular are more likely to engage with other influencers beyond government, or health professionals.”
The contractor will find social media influencers that have many followers and ask them to encourage teens and young adults to attend events organized through the National Vaping Awareness Program. The social media trendsetters will also spread the messages online from Health Canada regarding the risks of vaping.
The federal government has legalized and regulated vaping a month ago, and the program is now searching for a contractor that will try to lower the appeal of e-cigarettes to the youth.
The Tobacco and Vaping Products Act bans vape products to minors, bans flavors that are aimed at youth and prohibits marketing to use health claims, lifestyle themes or testimonials for their products.
The act allows the manufacture, import and sale of vaping products that have or don’t have nicotine.
Finding Online Celebrities, Developing a National Strategy, and More
The contractor will have to find online celebrities to raise awareness of vaping and health risks. It will have to develop a strategy and a plan for the national marketing events program. The contractor will also be developing, implementing and managing the whole awareness campaign.
Vaping products are harmful, according to Health Canada, but not as harmful as cigarettes. However, vaping increase the appeal of smoking in teens, promoting the use of tobacco. Exposure to nicotine affects the cognitive function in adolescents, whose brains are still developing.
The national vaping awareness campaign will be aimed at young people between 15-18 years old and at young adults (19-24) that don’t smoke. The campaign will help them understand what the risks of vaping are and they will also help parents and teachers with resources so that they can have an informed conversation about health risks regarding vaping.
According to Health Canada, the contract will start in the autumn.
Andre Blair s is the lead editor for Advocator.ca. He holds a B.A. in Psychology from the University of Toronto, and a Master of Science in Public Health (M.S.P.H.) from the School of Public Health, Department of Health Administration, at the University of North Carolina at Chapel Hill. Andre specializes in environmental health, but writes on a variety of issues.