H and M racist ad causing massive uproar
One sure way to cause a fuss is to create an online ad for your company featuring a black child along with the slogan “Coolest Monkey in the Jungle,” which is exactly what H&M have done.
The ad, which is now gone from their website featured a young black boy wearing a hoody sweatshirt with the above statement and it has received, as expected, a ton of very negative attention.
Consumers were quick to lash out at the company, taking to all forms of social media to voice their disgust.
People take to social media
Producer Yaba Blay Tweeted, “I hereby publicly offer my services to companies who got the memo that they really should diversify their imagery and include Black people, BUT who don’t know enough about the history of racism and representation to do it properly and/or well.”
A spokesperson for the Centre for Research-Action on Race Relations said the ad “reinforces racist stereotypes and constitutes a form of racial slur against black people.”
U.K. Labour Party lawmaker Kate Osamor tweeted that she was “totally shocked, dismayed to say the very least” by the image and added: “Do you think this imagery is an appropriate representation of a young black boy?”
H&M says they are sorry
As for H&M, they say they are very sorry for the ad and that they have removed it from all their social media channels as well as their website.
“We sincerely apologize for this image,” the company said in a statement. “It has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do.”
Too little, too late as Canadian popstar The Weeknd has stated that he will be distancing himself from the company following the ad.
Taking to Twitter he statedthat he was “shocked and embarrassed” and that he will be no longer working with the clothing brand.
“woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”
Brad is a former Senior Fellow at the Schuster Institute for Investigative Journalism at Brandeis University, is an award-winning travel, culture, and parenting writer. His writing has appeared in many of the Canada’s most respected and credible publications, including the Toronto Star, CBC News and on the cover of Smithsonian Magazine. A meticulous researcher who’s not afraid to be controversial, he is nationally known as a journalist who opens people’s eyes to the realities behind accepted practices in the care of children. Brad is a contributing journalist to Advocator.ca